SALOMOn
High-end retail fit-out for Salomon in Soho
project Overview
Silvaman designed, managed, and delivered a high-spec retail fit-out for Salomon’s flagship footwear-only store in Soho. The store concept was inspired by Salomon’s Le Marais store in Paris, requiring necessary adaptation to meet UK regulations and specifications.
The project began as a white box shell and included full MEP (Mechanical, Electrical & Plumbing) design and installation, bespoke finishes, and our signature turnkey delivery.
Key challenges included working around strict noise restrictions due to the store’s proximity to a luxury hotel and managing limited delivery access within a densely populated central London location. Despite these hurdles, the project was delivered on time and in full compliance with all necessary building control, advertising, and landlord licensing requirements.
OUr Objective
Salomon’s primary goal was to introduce their distinctive Le Marais Parisian retail concept to the UK market through their new Soho location. The store needed to reflect their modern brand identity while providing a compliant, premium customer experience focused exclusively on footwear.
Challenges And Solutions
- Challenge:
Strict restrictions limited noisy work to only four hours per day, as the store shared walls with a high-end hotel.
- Solution:
Silvaman scheduled out-of-hours and off-peak construction activities to minimize disturbance to hotel residents, ensuring compliance and maintaining good relations with neighbouring tenants.
- Challenge:
Vehicle access for deliveries was constrained by central London’s logistical limitations.
- Solution:
Deliveries were carefully scheduled and coordinated during restricted windows to avoid disruption and adhere to local traffic regulations.
- Challenge:
The French design had to be matched to UK specs, requiring adaptations to materials, compliance standards, and approvals.
- Solution:
Silvaman worked closely with Salomon’s French design team to ensure seamless adaptation, obtaining full building control approval, advertising consent, and landlord license.
Results and Impact
The project was delivered on time and to a high specification, resulting in a retail space that authentically reflects Salomon’s French design ethos. The Soho store has contributed to enhanced brand visibility in the UK and set a precedent for future Salomon retail locations.
Key Features
- Polished plaster walls with floating shelving for a minimalist yet premium aesthetic.
- Oak Parquet flooring adds warmth and texture to the retail space.
- Custom lighting featuring the latest 3D-printed luminaires made in Peterborough from biopolymer-based sustainable materials, fully recyclable at end-of-life.
- MEP design and installation offering a full services infrastructure designed in-house.
- Bespoke joinery & fixtures tailored to the Le Marais concept within UK regulations.
additional notes
Silvaman previously delivered the Long Acre Salomon store in Covent Garden, based on a different brand concept. The success of both projects has led to plans for further UK retail rollouts with Salomon in 2025 and beyond.
